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Target’s Brand Perception Drops

Since last week’s announcement that it would allow transgender employees and customers to choose the restroom and fitting room they conform to, Target’s consumer perception has dropped to its lowest point in eight months.

Women have had a slightly bigger descent in perception than men.

What may be more concerning to Target is that the percentage of consumers who would consider buying items at Target the next time they want to go shopping at a department store dropped from 42% to 38% over the past two weeks.

Read more at YouGovBrandIndex

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