The organizers who helped topple Houston’s equal rights ordinance are pledging a $2 million advertising campaign against Target over the big box store’s transgender bathroom policy.
Jared Woodfill and Steven Hotze of Conservative Republicans of Texas on Thursday launched the “Campaign for USA” in what they said is an effort to keep men out of women’s restrooms. The group already called for a boycott of Target.
“We must stand up for the rights of our grandmothers, mothers, wives and daughters,” said Woodfill.
The battle over gender identity has become the latest front in the nation’s culture wars, pitching those promoting civil rights against others raising security concerns.
Minneapolis-based Target drew both praise and ire in April, when it announced that it would “stand for inclusivity” by continuing to welcome employees and guests to “use the restroom or fitting room facility that corresponds with their gender identity.”
The company has stood by its policy in recent weeks, adding in May that they haven’t noticed a measurable impact on their business. But the issue keeps coming up, with Target CEO Brian Cornell being pressed on it at a shareholders meeting this week.
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