Social Menu

target-fail

WSJ: How Target Botched Its Response to the North Carolina Bathroom Law

Excerpts from the story:

  • In April last year, Target Corp. published a blog post welcoming transgender employees and shoppers to use restrooms and fitting rooms corresponding with their gender identities. “Everyone deserves to feel like they belong,” read the post, which turned half of Target’s red bullseye logo into a gay-pride rainbow…
  • The next day, a conservative Christian nonprofit, American Family Association, called for a boycott of Target, saying the policy “is exactly how sexual predators get access to their victims.” Protesters picketed stores from Clovis, Calif., to Mount Dora, Fla…
  • At Target’s Minneapolis headquarters, executives scrambled to control the damage, according to the people familiar with the aftermath, perplexed that they were pilloried for a policy common to retailers. Sales started to decline and have now in every quarter since…
  • “Target picked a side and pretty much said to the rest of us that we don’t matter,” said Mary McCandless, a shopper in Winston-Salem, N.C. “They should have just left it as, ‘don’t ask, don’t show, don’t tell.’ ”…
  • Target said in August it would spend $20 million to add private bathrooms to the stores that didn’t have them, an investment executives viewed as a compromise…
  • Those moves didn’t assuage shopper Tim Maxwell of Mansfield, Texas, who said he and his wife canceled their Target credit card. “It made me realize that even I can now go into the women’s bathroom with my daughter,” said Mr. Maxwell, 49, a project manager. “They opened the floodgates.”…
  • A socially conservative group, LifeSiteNews, put up billboards in Oklahoma urging customers to #FlushTarget and drove a truck with that message to stores near Target’s headquarters in May. Protesters attended Target’s June shareholder meeting to speak out against the policy…

Read more at the Wall Street Journal

Comments are closed.